How To Improve Your Call To Action

February 1, 2011 at 12:20 pm 1 comment

Below are several suggestions to improve your Call To Action. As with any new changes you alter to your website, I recommend using an investigating ride such as Google Website Optimizer to verify any changes you make straight have a supportive consequence.

1.  Call To Action Buttons:

  • Always good looking and big call to action buttons really do work.
  • Always try to place your call to action buttons above on the fold
  • Ensure that the action button is the biggest, particularly if you have multiple buttons on a page
  • Try to start your call to action button’s text with a verb such as Order, Sign Up, Buy and Donate
  • Always make the call to action Buttons with contrasting colour to the rest of your entire design

HTML with a little bit of CSS you can create a very exciting and great call to action button at conveying the strong message you want to show your visitors.

2.  Endorse Your Call To Action:

  • Use graphical images with your call to action.
  • Always try to place the call to action above the fold.
  • Focus on call to action with your entire design
  • You should use bullet points to highlight your offers.
  • Use plenty of white space in your design and make use of grids.
  • Always avoid placing long paragraphs of text above the fold.
  • You should use a compelling heading.
  • Highlight few bullet points list the benefits of the product.
  • Put some testimonial over there.

3.  Reduce The Number Of Choices:

  • Offering more choice is not necessarily a good thing.
  • If possible create unique landing pages for your each product or services.
  • Highlight your offer Areas.
  • Only one call to action is enough for your a particular product or service.
  • If you must have more than one offer on a single page, help out your customers to choose what offer is best, budget or other relevant attributes

4. Repeat Your Call To Action:
If you want more than one page to convince your visitors to take action, feel free to repeat the call to action. If you offer a product tour or use individual pages to explicate composite features and options, place your call to action in an ordered part. This way visitor will mate where to go when they are fit to construe proceedings

5. Call To Action For Particular Category Pages:
Allowing your customer to directly add item to the shopping cart from Category pages.

  • Price comparison displaying is helps improve your primary call to action.
  • Allows visitors to add the items directly to their cart through the “Buy Now” button and allow selecting a number of items they need add to cart. Saving time and improve their shopping experience more better form your website.

Entry filed under: on page, onpage, onpage optimization, Search Engine Optimizer, SEO. Tags: , , .

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1 Comment Add your own

  • 1. www.zootoo.com  |  December 9, 2012 at 11:12 pm

    It’s going to be finish of mine day, however before end I am reading this great piece of writing to increase my experience.

    Reply

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