On-Page Optimization
Under the page optimization we group all optimization methods that you can make directly to their own site that are not influenced from the outside and fall exclusively within their own area of responsibility.
Examples of on-page optimization: cover adaptation of the website title, correct formatting of the web page with headings, alternative text for graphics and photos, better terms of content to as many searched terms to rewrite dynamic URLs into static. Many people think actually the on-page optimization, search engine optimization when they speak of, and she is only a part of it alone is not a permanent site in top positions to place.
Increasingly important are external factors that are difficult since the operators are influenced by and less scope for manipulation of search results therefore offer. These external factors are dedicated to the other part of the SEO: the off page optimization.
How To Do The Perfectly On-Page Optimization
If you have to do with SEO, you hear this question very often. Unfortunately there is no all-embracing but standard reply, but we can draw on a number of best practices to get close to the matter. In this article we will learn to know the most important recommendations to a page about the On-Page factors “perfect” to optimize – or at least to come as close as possible. Some of these recommendations are supported by data collected, some with studies of correlations and detailed testing, while others are simply the “gut feeling come” must be developed with the increasing experience of SEO itself. As with all things having to do with SEO, we recommend constant testing and refinement – and the knowledge from this article you can help to initiate this process.
HTML Head Tags:
Title – as the main meta-element within a page should contain the keyword page or the term preferred combination include very beginning. In studies showed a significant correlation between the position of keywords in the page title and placement. The keyword at the beginning of the page title here showed the highest relation with good rankings, while subsequent positions in the page title is almost always worse rankings were related to.
Meta Description – despite the large search engines to the actual ranking is not used by, the meta description because of the bold the search terms in the result snippets an important place there, and combinations of terms to accommodate keywords. The use of a good meta description could already be shown that the click rate significantly improved, so that the traffic increased, the position can be generated from any one.
Meta Keywords – Yahoo! is the only search engine, the keywords meta records and to locate, but not used for the ranking. Since, however, apparent that Microsoft’s Bing is looking to overtake Yahoo! soon disappears thus the ultimate rationale for the use of this element.
Meta Robots – although this element for search engines is not necessary, it should if it is still used, at least not contain any directives, a search engine may have access to this page optimized prohibit or restrict.
Rel=”Canonical” – the larger and more complex a website gets, the more we recommend the use of Canonical URL tags to potential problems for search engines and the eventual splitting of Link Juice by duplicates or unintentionally URLs attached parameters to avoid.
Other Meta Tags – Meta tags such as by DCMI or FGDC may look tempting, but offer at the major search engines currently no benefit for SEO and therefore only lead to unnecessary complexity and increased load time.
URL:
Length – shorter URLs seem to cut better in search engines and also more likely to lead to that in other sites linked or e-mail or by word of mouth are recommended.
Keyword Position – the closer the keyword domain name is for the better. So, cuts website keyword better than website/folder/subfolder/keyword, and so this is the recommended method of optimization.
Sub Domain Or Pages – despite the slight length advantage, the keyword as a sub domain name is often compared to sub-folders or pages has a move, the algorithms for link popularity the advantage back in favor of the subfolders and pages.
Word Separator – Hyphens are still the best Keyword separator in URLs, although search engines promise underscores soon be treated the same even, dash, definitely the best choice.
Body Tags:
Number Of Keyword Repetitions – It is impossible, optimum number to give an exact, such as a keyword or a combination of concepts in a page often appear to be, but the following simple rule, we took a long time very services worked well: “2-3x in short pages, 4-6x longer sides, and never more often it in the context of the content makes sense as a text.” The additional benefits of further mention of the words is so minimal that it is foolish to measure this so aggressively to argue, as has come across to me more often.
Keyword Density – An absolute myth as algorithmic component, but nevertheless haunted by the keyword density is still even in the brains of very shrewd spirits about SEO. While of course it is clear that the frequent use of a keyword or a combination of concepts may improve the ranking, there is no doubt that the keyword density of the formula was never, after this relationship was measured.
Keyword Variations – was long assumed that the variation of keywords within a page’s ranking influence. And although it never has been studied in detail so that it would have convinced the edge, the recommendation is still, two variations of a word and combinations separated from each other or to use at least one, in the above image is shown as.
H1 Heading – H1 tag was from long suspected that he major role in the optimization plays an On-Page. Recently established correlation data have shown that he very little relation to high rankings is only. That in it would be a tempting evidence, but correlation is not automatically cause, and the semantic reasons still to be advised because why must H1 tag clean title of the page to use as the intended and the search terms there to accommodate.
Head Tags – Even less significant than H1, which is why the recommendation is to use them only when they are needed or a more readable structure of the content to run. It seems, however, these titles have no value for SEO.
Alt Attribute – surprisingly turned out that the alt attribute be highly correlated with high rankings might, although long suspected, was that it only has little value for SEO. Therefore I advised to be a matter of urgency, text on the important keyword or a picture, photograph or illustration with the keyword in the alt attribute to use them.
Filename of the picture – since a not to be underestimated amount of traffic image search to come, the to and the images both of these image search as well as for the normal web search a role to play the file names seem, should the file name of the site used in the picture also the keyword appear.
Bold / Strong – A keyword rich reward seems a little SEO weight to identify why it considered to be Best Practice as a must, at least once in the text to use the keyword in bold, and it only takes a small bonus if.
Italic / Emphasized – interestingly, also appears in italic text as bold as excellent a little bit higher correlation with rankings have improved, so keywords should be highlighted so well.
Internal Link Anchors – No testing has ever confirmed that internal anchors or rewarded by the search engines are used.
HTML Comments – Just as the internal Anchors comments seem completely to ignore HTML search engines.
Internal Links and Position within the Site Architecture:
Clicking Depth – The general recommendation is: the more competitive a keyword or a combination of concepts is, the higher the corresponding page within the site are located. In plain language: the heavier the term, the less clicks should be needed to start page for the corresponding optimized page to get in.
Number Of Internal Links – or a tendency to higher rankings and therefore it can be more competitive for the helpful tag any pages of a large number of other sites linked to better link.
Links In Content Or Navigation – It seems that Google and other search engines give more effort to position a link within the page to determine the exact order it according to weight. Therefore, provide links in the Wikipedia may have a certain advantage over rigid links in navigational elements . Forget this does not mean that Google only evaluates the first link, the HTML source code appears in!
Links In Sidebars And Footers – Recent patent applications, documents to search engine theory and the experience of SEOmoz Suggest that Google links in the footer, and to some extent also links in sidebars in the value decreases. So if you want to use links for SEO purposes in permanent navigation structures, is the top menu is probably the better choice.
Architecture Development:
Keyword Position – Important keywords should as far as possible to the beginning of the text content are preferred [50 - 100 words if possible even earlier]. Search engines seem to prefer or a little, in which the keyword used in the lyrics.
Content Structure – Some swear by the use of certain structures in building the content for SEO purposes. In practice, however, could not have any constellation to be found, which suggests that it would lead to a higher ranking, thus building the content in such a way as the subject and your visitors the best fits.
