Keyword Research
What Is Keyword?
When someone searches about your website services into the search engines, they type few words in the search box. These words are called keywords | key phrase.
“Keyword Research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. – Wikipedia.Org“
Why Keyword Research?
Keyword Research is the Backbone of all Online Marketing. As such it is the most important steps. Time spent here will be richly rewarded and time should be taken to do it properly. In fact before you build your website, you should do your keyword research thoroughly. If you already have a website, still do your keyword research and rewrite some of your website text around those words you have found with relatively high demand and low competition.
1. Analyze the Business Strategy. Read very carefully the home, about us, and service pages.
2. You should do Competitor Analysis and fallow your Competitor’s keywords. You can use the Competitor Analysis tools from there …
3. Then choose and gather few imperative keywords that describe what your page is about.
4. After that classify the keyword and make a group as per your product or service pages wise.
5. Then use the keyword research tool, many tools available on the web.
Example:
Keyword Research Process:
- Accurate and Relevant
- Advertiser Competition
- Approx Avg. Search Volume
6. After that finales the list of keywords and suggest your page wise, 3 to 5 keywords is enough for each page it is the most beneficial optimization technique.
A target phrase for your Web page should be three things:
Important:
Your phrase should be an important part of the page information. If your page is about cat food, then your target phrase should include “cat food” and not just the word “cat”.
Accurate:
One of the normally tried hacks with search engine optimization is to try to optimize on a phrase that isn’t accurate for the content of the page. Just because the terms “sex” and “xxx” are popular doesn’t mean you should optimize for them on your cat food page.
Popular:
If your page is about cat food, your target phrase should be one that people will search on. People don’t search for “food” nearly as much as they search for “cat food”, so “cat food” is a better choice.
Do Know What Is KEI?
Lot of confusion around about what is KEI, however KEI’s full form is Keyword Effectiveness Index.
The formula for KEI is KEI = (DS^2/C) = (DS/C * DS)
DS = Number of daily world searches
C = The competition.
KEI Result – The KEI range goes from 0 to over 400.
< 0,001 = Poor keyword
0,001-0,010 = Good Keyword
0,010-0,100+ = Excellent Keyword
You can use these tools for keyword research…
What Is Keyword Density? How To Calculate It?
Keyword density is the percentage of times a keyword or phrase appears on a web page. The formula for keyword density is pretty simple.
Learn more about Keyword Density, Please click here…
