Archive for February, 2011

A True Love Story

A Love Letter to My Love, My Life & My Valentine Google

Dearest Google,

I know you will read this letter sometime as you always look for fresh content. So I think, it’s the best time and place to let you know that I’m crazy about you.

I think, you already heard my name! Anyway, let me introduce myself again just for your easy reference. My name is SERP Consultancy and I provide complete internet marketing solutions to my clients. I know, you are well aware of many websites who provide same/similar kind of services and will not be impressed just with this.

Do you know when I first saw you I really lost my control panel. I stopped communicating with other search engines and my eyes were fixed on you. I was caught in the Web of your beauty. I never had a bit of drink or byte of my cookies from the time you last crawled me. My updated XML sitemap is ready only for you. My host space is filled only with your favorite content and I avoided all those things that you have difficulties to keep in your index.

I know some old websites are still in your mind! Do you have any bitter experience on trusting something new? Google, please give me a single chance and I promise I will not disappoint you.

I have tried to make that letter as lengthy as possible – because you think content as your king. Please don’t put my love in your sandbox. Do give me permanent position in your web index. Don’t be shy to show my love on top of SERP if someone makes a search with the keywords relevant to me.

Yours spider-friendly,
SERP-Consultancy.com

By Prodosh Kundu
Source: SERP-Consultancy.com

February 9, 2011 at 7:31 pm 5 comments

How To Improve Your Call To Action

Below are several suggestions to improve your Call To Action. As with any new changes you alter to your website, I recommend using an investigating ride such as Google Website Optimizer to verify any changes you make straight have a supportive consequence.

1.  Call To Action Buttons:

  • Always good looking and big call to action buttons really do work.
  • Always try to place your call to action buttons above on the fold
  • Ensure that the action button is the biggest, particularly if you have multiple buttons on a page
  • Try to start your call to action button’s text with a verb such as Order, Sign Up, Buy and Donate
  • Always make the call to action Buttons with contrasting colour to the rest of your entire design

HTML with a little bit of CSS you can create a very exciting and great call to action button at conveying the strong message you want to show your visitors.

2.  Endorse Your Call To Action:

  • Use graphical images with your call to action.
  • Always try to place the call to action above the fold.
  • Focus on call to action with your entire design
  • You should use bullet points to highlight your offers.
  • Use plenty of white space in your design and make use of grids.
  • Always avoid placing long paragraphs of text above the fold.
  • You should use a compelling heading.
  • Highlight few bullet points list the benefits of the product.
  • Put some testimonial over there.

3.  Reduce The Number Of Choices:

  • Offering more choice is not necessarily a good thing.
  • If possible create unique landing pages for your each product or services.
  • Highlight your offer Areas.
  • Only one call to action is enough for your a particular product or service.
  • If you must have more than one offer on a single page, help out your customers to choose what offer is best, budget or other relevant attributes

4. Repeat Your Call To Action:
If you want more than one page to convince your visitors to take action, feel free to repeat the call to action. If you offer a product tour or use individual pages to explicate composite features and options, place your call to action in an ordered part. This way visitor will mate where to go when they are fit to construe proceedings

5. Call To Action For Particular Category Pages:
Allowing your customer to directly add item to the shopping cart from Category pages.

  • Price comparison displaying is helps improve your primary call to action.
  • Allows visitors to add the items directly to their cart through the “Buy Now” button and allow selecting a number of items they need add to cart. Saving time and improve their shopping experience more better form your website.

February 1, 2011 at 12:20 pm 1 comment


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